Demand Generation Lead

We’re Terminalfour – Nice to meet you.Terminalfour is the leading digital engagement and web content management platform for universities and colleges. We work with over 250 higher education institutions helping them to drive student recruitment, retention, alumni fundraising, and research promotion by maximizing the impact of their digital and content strategies.  

We are a fully remote company, providing all the tools you need to work seamlessly from home, including a laptop, monitors, and a desk. Prefer to use your own equipment? Our Bring Your Own Device policy gives you that flexibility.  

At Terminalfour, your wellbeing matters. We offer 30 days of annual leave, flexible working hours, and access to our Employee Assistance Programme and Wellbeing Platform which supports health, wellbeing, and short-term counselling for employees and their families.  

We are also committed to your growth; access continuous learning via the Terminalfour and DCM Learning Hub, technical training platforms, and AWS certification support—all paid by us 

The Role:
The Demand Generation Lead is responsible for designing, building, and running Terminalfour’s demand generation engine for new business.

This role is responsible for ensuring the company consistently creates qualified sales opportunities across priority markets, balancing modern outreach and lead generation best practices with the realities of long-cycle, relationship-driven higher education sales.

We are deliberately building a small, specialist demand generation pod to bring best practice around outreach, content, and data into how we grow new business.  This role requires an understanding of long-term, relationship-led selling within higher education, where trust, credibility, and sustained engagement are as important as conversion.

The role also carries responsibility for leading and developing this small Demand Generation pod. We are seeking an individual who embodies a caring, coaching, and encouraging leadership style, and who is driven by building capability in others as well as achieving results. The role is expected to introduce new tools, techniques, and ways of working that continuously improve our market engagement.

Key Responsibilities

• Design, set up, and lead a new, small multi disciplinary Demand Generation pod aligned to Terminalfour’s growth priorities

• Define roles, processes, and ways of working, embedding best practice in outreach, lead generation, and data driven decision making

• Build and execute a scalable demand generation strategy focused on expert personalised email outreach, content driven engagement, events, and webinars

• Lead, coach, and develop the Demand Generation pod in line with Terminalfour’s caring, collaborative, and encouraging culture

• Introduce, evaluate, and embed new tools, techniques, and platforms to continuously improve outreach effectiveness and efficiency

• Own outbound and inbound messaging, ensuring communications are credible, relevant, and appropriate for Higher Education audiences

• Drive consistent pipeline creation and healthy market coverage across priority regions, balancing proactive outbound activity with effective conversion of inbound demand

Skills, experience & personal attributes required

• Proven experience building or leading demand generation or outbound sales functions in B2B SaaS

• Strong understanding of expert email outreach, content led engagement, and account based approaches

• Experience selling into Higher Education or similarly complex, relationship driven sectors with long sales cycles and multiple stakeholders

• Strong written communication skills with a clear focus on quality, relevance, and credibility

• Data literate, with experience using CRM, sales engagement, and data/analytics tools to drive insight and improvement

• Experience introducing new tools, improving processes, and evolving ways of working within a sales or marketing environment

• Ability to combine strategic thinking with hands on execution, moving comfortably between planning and delivery

• Caring, coaching, and people first leadership style with a strong focus on developing others

• Structured, organised, and commercially minded, with a clear understanding of return on investment

• Curious, experimental, and improvement focused, with a collaborative and low ego approach

At Terminalfour, we look for people who are passionate, curious, and driven to make an impact. If you enjoy solving problems, innovating, and working in a supportive environment, you’ll feel at home here. 

Our recruitment process is clear and straightforward, with an application form and some questions, technical test (for technical roles), and Zoom interviews with HR and the Hiring Team. 

If this role excites you, we'd love to meet you!

Terminalfour is an equal opportunity employer.  

We do not require Recruitment Agency assistance with this role, thank you.